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Survey - Consumer Behavior of Karaoke

Dear Surveyor,

The intention of this survey is for our studies on consumer behavior and perceptions of Karaoke in Malaysia market.

Kindly fill in the below questionnaire, all data given will be kept as confidential.

Your kind input is very important to us therefore we appreciated for your time.

Should you have any doubt please do not feel hesitate to email us at marketing@newaykb.com.my

Once again we would like to thank you for your time to do this survey. At the same time to show our appreciation we would like to reward the 1st 100 participants with one (1) piece of Neway RM 5 VIP cash voucher for those who had successfully answer all of the below questions.

Thank you for your precious time.


Part 1: Demographic Information

(Please note, your information will not be sold or given to outside entities. It is for our internal use only.)
Male
Female
12-22
23-33
34-44
45 & above
Chinese
Malay
Indian
Other

Primary / Secondary Student
College / University Student
Executive
Non Executive
Sales
Management Level
Others

Below RM 2,000
RM 2,001 - RM 4,000
RM 4,001 - RM 6,001
RM 6,001 & Above

PART 2:Customer Behavior Analysis

1. Have you been to any karaoke?
Yes No

2. Have you heard of Neway Karaoke Box?
Yes No

3. Which karaoke have you been to and please rank your most frequent visit.?
(Please rank 1-5, 1 is most frequent and 5 not at all)
Most Frequent
1
2
3
4
5
Not at all
Neway Karaoke Box
CEO Karaoke Box
RedBox Karaoke
Loudspeaker
Teo Heng Karaoke
Others (please state)
4. How often do you sing at karaoke?
Once a week
2 or 3 times a week
Once every 2 weeks
More than 3 times a week
Less than once a month
5. How long do you normally sings at karaoke?
3-4 hours
4-5 hours
More than 5 hours
Less than 3 hours
6. What time do you normally go singing at karaoke?
K-Lunch 11am - 1pm
Happy Hour 1pm - 6pm
Normal Hour 6pm-11pm
Midnight 11pm onward
7. On average, how many do you go in a group?
1 - 2
2 - 3
3 - 4
4 - 6
More than 6

8. What is your most preferred occasion to sings at karaoke?(You may choose up to 3 answer)
Festivals
Get together
Celebrations (Birthday, Anniversary, Wedding etc)
Business / Conference
Weekends / Holidays
Just to sing
9. How much normally do you spend at karaoke?
Less than RM 10
RM 10 - RM 30
RM 30 - RM 60
RM 60 - RM 100
RM 100 - RM 200
Over RM 200
10. What motivates you to go to karaoke?
Good atmosphere
Price
Food
Services / Hospitality
Events / Occasion
Quality
Vouchers

11. What songs do you prefereed to sing at karaoke?
(Please rank 1-5, 1 is most like and 5 Dislike)
Most like
1
2
3
4
5
Dislike
Cantonese
Malay
English
Korean
Japanese
Others (please state)
12. Which country songs you like the most?
(Please rank 1-5, 1 is most like and 5 Dislike)
Most like
1
2
3
4
5
Dislike
Malaysia
Hong Kong
Taiwan
Korea
Japan
Indonesia
Others (please state)
13. What kind of Food you preferred to be served at karaoke?
Buffet style
Ala-carte
No Food Serve

14. What kind of beverages do you preferred to be served at karaoke?
Most like
1
2
3
4
5
Dislike
Soft drinks
Beer
Hard liquor
Bubble tea
Flower tea
Coffee
Tea
Milk Tea
Milo
15. Are below additional services important in karaoke?
Important
1
2
3
4
5
Not Important
Touch screen for selecting songs
Remote control for selecting songs
Smart phones for selecting songs
Sound systems
Wireless Microphones
Interface / Screen of the selecting song system
Services
Room environments
Wifi / internet
Online games
Dart games
PS3
Wii games
16. Do you agree on compulsory charges such as tidbits, fruit plate, wet tower and etc.
Yes No

Survey - Consumer Behavior of Karaoke

Thank you for your valuable time.